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Wendy M Ruiz

Principal Securities, Inc.

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About Wendy M Ruiz

Wendy M. Ruiz is a financial professional with over 25 years of experience in the industry. Wendy currently works with Principal Securities, Inc. Prior to this, Wendy was with Cetera Advisor Networks LLC, Cetera Advisors LLC, Cetera Financial Specialists LLC, First Allied Securities, Inc., Madison Avenue Securities, Inc., Keystone Capital Corporation, Scudder Weisel Capital, LLC, and Scudder Investor Services, Inc. Wendy holds Series 6, Series 63, SIE, and Series 99TO licenses. Wendy provides financial planning, pension consulting, educational seminars, selection of other advisers, and portfolio management for individuals.

Firm Information

Wendy Ruiz is currently registered with Principal Securities, Inc.. Principal Securities, Inc. is a corporation founded in May 1968 with its main office in Des Moines, Iowa. The firm offers financial planning, pension consulting, educational seminars, selection of other advisors, and portfolio management for individuals. They have a wrap fee program and serve various client types, including individuals, corporations, charitable organizations, and pension plans. Principal Securities, Inc. has been registered with the SEC and in all 50 states plus Puerto Rico.
Principal Securities, Inc.

711 HIGH STREET

DES MOINES, IA 50392

$12.11B

Assets Under Management

1,153

Total Clients

2,140

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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financial planning services

Comprehensive financial plans to help you achieve your personal and business goals.

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pension consulting services

Guidance on pension options to ensure a secure financial future.

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educational seminars & workshops

Seminars designed to boost your financial literacy and investment knowledge.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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fixed fees

Set rates for specific services, regardless of time or assets managed.

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percentage of assets

A percentage of the total value of assets under management is charged.

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other

Seminar fees, solicitors fees, subscription consulting fees

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Wendy Ruiz’s Registration & Firm History

IA

01/14/2022 - Present

Principal Securities, Inc. (DES MOINES IA)

CA

04/01/2019 - 12/03/2021

CETERA ADVISOR NETWORKS LLC (SAN DIEGO CA)

CA

04/01/2019 - 12/03/2021

CETERA ADVISORS LLC (SAN DIEGO CA)

CA

04/01/2019 - 12/03/2021

CETERA FINANCIAL SPECIALISTS LLC (SAN DIEGO CA)

CA

10/30/2007 - 12/03/2021

FIRST ALLIED SECURITIES, INC. (SAN DIEGO CA)

CA

01/16/2006 - 11/01/2007

MADISON AVENUE SECURITIES, INC. (SAN DIEGO CA)

NY

03/24/2003 - 03/19/2004

KEYSTONE CAPITAL CORPORATION (NEW YORK NY)

CA

01/09/2001 - 04/30/2001

SCUDDER WEISEL CAPITAL, LLC (SAN FRANCISCO CA)

NY

02/04/1997 - 12/31/2000

SCUDDER INVESTOR SERVICES, INC. (NEW YORK NY)

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Licenses & Designations

BC

Issued 03/14/1997

Series 63 - Uniform Securities Agent State Law Examination

BC

Issued 01/02/2023

Series 99TO - Operations Professional Examination

BC

Issued 10/01/2018

SIE - Securities Industry Essentials Examination

BC

Issued 02/03/1997

Series 6 - Investment Company Products/Variable Contracts Representative Examination

State Registrations

Active

Inactive

SRO Registrations

F

FINRA

Disclosures

There are no public disclosures for Wendy M Ruiz.
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