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Steven Larry Story

United Planners' Financial Services OF America A Limited Partner

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About Steven Larry Story

Steven Larry Story is a financial advisor with over 27 years of experience in the industry. Steven currently works with United Planners' Financial Services of America A Limited Partner. Steven is registered to provide securities and investment advisory services in 47 states and the District of Columbia. Steven has a wide range of experience including providing financial planning, pension consulting, and portfolio management services for both businesses and individuals. Steven has been registered with the Securities and Exchange Commission (SEC) since 1995. Steven is a registered representative of Northwestern Mutual Investment Services, LLC and Robert W. Baird & Co. Incorporated. Steven is committed to providing his clients with the highest quality of service and advice.

Firm Information

Steven Story is currently registered with United Planners' Financial Services OF America A Limited Partner. United Planners' Financial Services OF America A Limited Partner is a registered investment advisor headquartered in Scottsdale, Arizona. Founded in 1987, the firm has a long history of providing financial planning and investment management services to individuals, families, businesses, and charitable organizations. With over 450 licensed agents, investment advisor representatives, and registered representatives, United Planners provides a wide range of advisory services, including financial planning, pension consulting, and portfolio management. The firm manages over $9 billion in assets for its clients.
United Planners' Financial Services OF America A Limited Partner

7333 EAST DOUBLETREE RANCH RD, SUITE 120

SCOTTSDALE, AZ 85258

$9.33B

Assets Under Management

111

Total Clients

425

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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financial planning services

Comprehensive financial plans to help you achieve your personal and business goals.

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pension consulting services

Guidance on pension options to ensure a secure financial future.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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fixed fees

Set rates for specific services, regardless of time or assets managed.

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commissions

Earned based on transactions or products sold.

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percentage of assets

A percentage of the total value of assets under management is charged.

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Steven Story’s Registration & Firm History

WI

01/21/2025 - Present

United Planners' Financial Services OF America A Limited Partner (WAUSAU WI)

WI

04/21/1995 - 07/20/2001

NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC (MILWAUKEE WI)

WI

04/21/1995 - 07/20/2001

ROBERT W. BAIRD & CO. INCORPORATED (MILWAUKEE WI)

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Licenses & Designations

IA

Issued 02/08/2002

Series 65 - Uniform Investment Adviser Law Examination

BC

Issued 03/20/1995

Series 63 - Uniform Securities Agent State Law Examination

BC

Issued 10/11/2001

Series 26 - Investment Company Products/Variable Contracts Principal Examination

BC

Issued 06/30/1998

Series 12 - NYSE Branch Manager Examination

BC

Issued 10/01/2018

SIE - Securities Industry Essentials Examination

BC

Issued 03/21/2003

Series 7 - General Securities Representative Examination

BC

Issued 04/20/1995

Series 6 - Investment Company Products/Variable Contracts Representative Examination

State Registrations

Active

Inactive

SRO Registrations

F

FINRA

Disclosures

There is public disclosure for Steven Larry Story. Review regulatory record here.
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