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Ruben Rivera

Principal Securities, Inc.

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About Ruben Rivera

Ruben Rivera is an investment advisor representative registered with Principal Securities, Inc. Ruben has been in the industry since October 29, 2014 and has experience working with a variety of clients, including individuals, corporations, and pension plans. Ruben has a Series 7 and Series 66 license, and has been registered with the state of California since August 27, 2024. Ruben has previous experience working with firms including Voya Financial Advisors, Inc., OneAmerica Securities, Inc., MissionSquare Investment Services, J.P. Morgan Securities LLC, Ameriprise Financial Services, Inc. and CUSO Financial Services, L.P.

Firm Information

Ruben Rivera is currently registered with Principal Securities, Inc.. Principal Securities, Inc. is a corporation founded in May 1968 with its main office in Des Moines, Iowa. The firm offers financial planning, pension consulting, educational seminars, selection of other advisors, and portfolio management for individuals. They have a wrap fee program and serve various client types, including individuals, corporations, charitable organizations, and pension plans. Principal Securities, Inc. has been registered with the SEC and in all 50 states plus Puerto Rico.
Principal Securities, Inc.

711 HIGH STREET

DES MOINES, IA 50392

$12.11B

Assets Under Management

1,153

Total Clients

2,140

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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financial planning services

Comprehensive financial plans to help you achieve your personal and business goals.

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pension consulting services

Guidance on pension options to ensure a secure financial future.

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educational seminars & workshops

Seminars designed to boost your financial literacy and investment knowledge.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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fixed fees

Set rates for specific services, regardless of time or assets managed.

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percentage of assets

A percentage of the total value of assets under management is charged.

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other

Seminar fees, solicitors fees, subscription consulting fees

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Ruben Rivera’s Registration & Firm History

CA

08/27/2024 - Present

Principal Securities, Inc. (Culver City CA)

CA

08/28/2023 - 05/31/2024

VOYA FINANCIAL ADVISORS, INC. (Culver City CA)

CA

06/28/2022 - 09/17/2023

ONEAMERICA SECURITIES, INC. (Newport Beach CA)

DC

06/01/2017 - 06/16/2022

MISSIONSQUARE INVESTMENT SERVICES (WASHINGTON DC)

CA

07/06/2016 - 05/18/2017

J.P. MORGAN SECURITIES LLC (CULVER CITY CA)

CA

01/22/2015 - 04/23/2015

AMERIPRISE FINANCIAL SERVICES, INC. (LOS ANGELES CA)

CA

05/03/2013 - 01/13/2015

CUSO FINANCIAL SERVICES, L.P. (HAWTHORN CA)

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Licenses & Designations

BOTH

Issued 07/16/2014

Series 66 - Uniform Combined State Law Examination

BC

Issued 10/01/2018

SIE - Securities Industry Essentials Examination

BC

Issued 05/02/2013

Series 7 - General Securities Representative Examination

State Registrations

Active

Inactive

SRO Registrations

F

FINRA

Disclosures

There are no public disclosures for Ruben Rivera.
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