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Richard Lann Farrar

Cetera Investment Advisers LLC

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About Richard Lann Farrar

Richard Farrar is a financial professional with over 38 years of experience in the financial services industry. Richard is currently registered with Cetera Investment Advisers LLC and has previously been registered with several other firms, including Lincoln Financial Advisors Corporation, The Lincoln National Life Insurance Company, and Pruco Securities Corporation. Richard is a Certified Financial Planner and a Chartered Financial Consultant. Richard is also a registered representative and an investment advisor representative. Richard has a wide range of experience in the financial services industry, including financial planning, portfolio management, and insurance sales.

Firm Information

Richard Farrar is currently registered with Cetera Investment Advisers LLC. Cetera Investment Advisers LLC is a large financial advisory firm with over 6,600 registered representatives and investment advisor representatives. Headquartered in Schaumburg, Illinois, Cetera provides a wide range of financial services, including financial planning, portfolio management, and pension consulting. The firm manages over $104 billion in assets and serves a diverse client base, including individuals, businesses, charitable organizations, and pension plans.

$104.47B

Assets Under Management

16,618

Total Clients

7,280

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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financial planning services

Comprehensive financial plans to help you achieve your personal and business goals.

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pension consulting services

Guidance on pension options to ensure a secure financial future.

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educational seminars & workshops

Seminars designed to boost your financial literacy and investment knowledge.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for businesses

Custom portfolio management strategies for businesses to achieve long-term growth.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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fixed fees

Set rates for specific services, regardless of time or assets managed.

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percentage of assets

A percentage of the total value of assets under management is charged.

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Richard Farrar’s Registration & Firm History

AL

03/21/2024 - Present

Cetera Investment Advisers LLC (HOOVER AL)

AL

05/11/2000 - 06/16/2022

LINCOLN FINANCIAL ADVISORS CORPORATION (BIRMINGHAM AL)

IN

05/11/2000 - 06/06/2006

THE LINCOLN NATIONAL LIFE INSURANCE COMPANY (FORT WAYNE IN)

NJ

08/23/1991 - 05/02/2000

PRUCO SECURITIES CORPORATION (NEWARK NJ)

NJ

08/23/1991 - 12/10/1993

THE PRUDENTIAL INSURANCE COMPANY OF AMERICA (NEWARK NJ)

CA

03/03/1987 - 07/16/1991

WALNUT STREET SECURITIES, INC. (EL SEGUNDO CA)

NA

04/04/1984 - 03/14/1987

JEFFERSON-PILOT INVESTOR SERVICES, INC.

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Licenses & Designations

IA

Issued 7/28/1997

Series 65 - Uniform Investment Adviser Law Examination

BC

Issued 4/3/1984

Series 63 - Uniform Securities Agent State Law Examination

BC

Issued 7/6/1998

Series 26 - Investment Company Products/Variable Contracts Principal Examination

BC

Issued 10/1/2018

SIE - Securities Industry Essentials Examination

BC

Issued 8/18/1997

Series 7 - General Securities Representative Examination

BC

Issued 4/3/1984

Series 6 - Investment Company Products/Variable Contracts Representative Examination

State Registrations

Active

Inactive

SRO Registrations

F

FINRA

Disclosures

There is public disclosure for Richard Lann Farrar. Review regulatory record here.
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