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Rhonda Lanell Holmes

Principal Asset Management

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About Rhonda Lanell Holmes

Rhonda Lanell Holmes is a registered investment advisor representative with Principal Asset Management. Rhonda has been in the industry since May 2006 and has a wide range of experience working for several firms, including UBS Financial Services Inc., Sanders Morris Harris Inc., and Folger Nolan Fleming Douglas Incorporated. Rhonda holds several securities licenses, including Series 63, 65, 7, 9, 10, and 24. Rhonda specializes in providing investment advice to individuals, businesses, pooled investment vehicles, and investment companies.

Firm Information

Rhonda Holmes is currently registered with Principal Asset Management. Principal Asset Management is a large investment advisor based in Des Moines, Iowa, with over 700 investment advisory professionals. They manage over $377 billion in assets for a diverse client base, including individuals, businesses, institutions, and pooled investment vehicles. The firm offers a wide range of investment advisory services, including asset allocation, portfolio management, and spread lending management. They also provide educational seminars and select other advisors for their clients.
Principal Asset Management

801 GRAND AVE

DES MOINES, IA 50392-0001

$377.22B

Assets Under Management

98

Total Clients

119

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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educational seminars & workshops

Seminars designed to boost your financial literacy and investment knowledge.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for businesses

Custom portfolio management strategies for businesses to achieve long-term growth.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

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portfolio management for investment companies

Strategic management for diversified investment portfolios.

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spread lending management and advice; asset allocation services; providing model portfolios

Spread lending management and advice; asset allocation services; providing model portfolios

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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fixed fees

Set rates for specific services, regardless of time or assets managed.

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percentage of assets

A percentage of the total value of assets under management is charged.

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performance-based fees

Fees calculated based on the performance of your investments relative to a benchmark.

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other

Charge on a cost allocation basis to principal life

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Rhonda Holmes’s Registration & Firm History

MD

05/19/2023 - Present

Principal Asset Management (Lanham MD)

DC

09/22/2017 - 04/27/2023

MISSIONSQUARE INVESTMENT SERVICES (WASHINGTON DC)

DC

12/17/2015 - 08/15/2017

UBS FINANCIAL SERVICES INC. (Washington DC)

VA

10/18/2011 - 08/26/2015

SANDERS MORRIS HARRIS INC. (FAIRFAX VA)

DC

07/26/2011 - 10/11/2011

FOLGER NOLAN FLEMING DOUGLAS INCORPORATED (WASHINGTON DC)

MD

08/04/2010 - 01/28/2011

CAMBRIDGE INVESTMENT RESEARCH, INC. (BETHESDA MD)

MD

06/03/2005 - 08/03/2010

NATIONAL PLANNING CORPORATION (BETHSEDA MD)

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Licenses & Designations

IA

Issued 02/01/2016

Series 65 - Uniform Investment Adviser Law Examination

BC

Issued 06/25/2005

Series 63 - Uniform Securities Agent State Law Examination

BC

Issued 03/21/2016

Series 9 - General Securities Sales Supervisor - Options Module Examination

BC

Issued 02/25/2016

Series 10 - General Securities Sales Supervisor - General Module Examination

BC

Issued 03/24/2012

Series 24 - General Securities Principal Examination

BC

Issued 05/04/2023

Series 82TO - Limited Representative-Private Securities Offerings

BC

Issued 10/01/2018

SIE - Securities Industry Essentials Examination

BC

Issued 06/02/2005

Series 7 - General Securities Representative Examination

State Registrations

Active

Inactive

SRO Registrations

F

FINRA

Disclosures

There are no public disclosures for Rhonda Lanell Holmes.
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