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Michelle Leanne Ford

Equity Advisors, LLC

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About Michelle Leanne Ford

Michelle Ford is a financial professional with over 20 years of experience in the financial services industry. Michelle is currently registered with Equity Advisors, LLC in New Jersey and Pennsylvania. Previously, Michelle worked for Woodbury Financial Services, Inc., Questar Capital Corporation, Securities America, Inc., Affinity Investment Services, LLC, XCU Capital Corporation, Inc., Merrill Lynch, Pierce, Fenner & Smith Incorporated, and Hoggett Kalas & Co. Inc. Michelle has a strong background in investment advisory services and provides financial planning services to individual investors. Michelle is a Certified Financial Planner™ professional. Michelle is also a licensed insurance agent and has experience in structured premium financing for life insurance.

Firm Information

Michelle Ford is currently registered with Equity Advisors, LLC. Equity Advisors, LLC is an investment advisor with 5 licensed agents and 5 investment adviser representatives. They manage approximately $18.7 million in regulatory assets under management for 48 individual clients. The firm offers portfolio management for individuals and provides consulting services.

$18.74M

Assets Under Management

Not reported

Total Clients

6

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

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consulting services

Consulting services

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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fixed fees

Set rates for specific services, regardless of time or assets managed.

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percentage of assets

A percentage of the total value of assets under management is charged.

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other

Referral fees

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Michelle Ford’s Registration & Firm History

NV

02/27/2024 - Present

Equity Advisors, LLC (ZEPHER COVE NV)

PA

03/01/2019 - 04/18/2019

WOODBURY FINANCIAL SERVICES, INC. (NEW HOPE PA)

PA

02/26/2016 - 03/01/2019

QUESTAR CAPITAL CORPORATION (NEW HOPE PA)

NJ

04/21/2010 - 02/04/2015

QUESTAR CAPITAL CORPORATION (BRIDGEWATER NJ)

NJ

04/08/2008 - 12/08/2009

SECURITIES AMERICA, INC. (BEDMINSTER NJ)

NJ

01/22/2002 - 03/05/2007

AFFINITY INVESTMENT SERVICES, LLC (BASKING RIDGE NJ)

NC

08/22/2000 - 09/09/2002

XCU CAPITAL CORPORATION, INC. (RALEIGH NC)

NY

04/15/1999 - 08/16/2000

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED (NEW YORK NY)

FL

07/24/1998 - 02/08/1999

HOGGETT KALAS & CO. INC. (TAMPA FL)

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Licenses & Designations

IA

Issued 05/03/2000

Series 65 - Uniform Investment Adviser Law Examination

BC

Issued 07/31/1998

Series 63 - Uniform Securities Agent State Law Examination

BC

Issued 09/22/1998

Series 4 - Registered Options Principal Examination

BC

Issued 09/02/1998

Series 24 - General Securities Principal Examination

BC

Issued 10/01/2018

SIE - Securities Industry Essentials Examination

BC

Issued 07/23/1998

Series 7 - General Securities Representative Examination

State Registrations

Active

Inactive

SRO Registrations

Disclosures

There are no public disclosures for Michelle Leanne Ford.
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