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John Terrell Lady

Diversify Advisory Services, LLC

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About John Terrell Lady

John Terrell Lady is a financial advisor with over 30 years of experience in the financial services industry. John has held various roles with different firms including Northwestern Mutual Investment Services, LLC, Robert W. Baird & Co. Incorporated and VSR Financial Services, Inc. John is currently registered with Diversify Advisory Services, LLC. John is a Series 6, 7, 63 and 65 licensed advisor. John is also a Chartered Financial Consultant. John provides financial planning, portfolio management for individuals and businesses, and selection of other advisors. John's specializations include retirement planning, college savings, insurance, and estate planning.

Firm Information

John Lady is currently registered with Diversify Advisory Services, LLC. Diversify Advisory Services, LLC is a registered investment advisor headquartered in Sandy, UT, with a strong focus on providing comprehensive financial planning and portfolio management services to individuals, high-net-worth individuals, corporations, and pension plans. The firm, with over 81 licensed agents and 127 registered representatives, manages over $2.8 billion in assets and offers various advisory services, including financial planning, selection of other advisors, and portfolio management for businesses and individuals.
Diversify Advisory Services, LLC

9017 S RIVERSIDE DR.

SANDY, UT 84070

$2.87B

Assets Under Management

30

Total Clients

106

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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financial planning services

Comprehensive financial plans to help you achieve your personal and business goals.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for businesses

Custom portfolio management strategies for businesses to achieve long-term growth.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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percentage of assets

A percentage of the total value of assets under management is charged.

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John Lady’s Registration & Firm History

SC

12/26/2023 - Present

Diversify Advisory Services, LLC (Greenville SC)

SC

09/19/2008 - 07/29/2016

VSR FINANCIAL SERVICES, INC. (GREENVILLE SC)

SC

06/04/1990 - 09/19/2008

NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC (GREENVILLE SC)

WI

04/05/1999 - 01/01/2002

ROBERT W. BAIRD & CO. INCORPORATED (MILWAUKEE WI)

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Licenses & Designations

IA

Issued 12/17/1999

Series 65 - Uniform Investment Adviser Law Examination

BC

Issued 05/21/1999

Series 63 - Uniform Securities Agent State Law Examination

BC

Issued 10/01/2018

SIE - Securities Industry Essentials Examination

BC

Issued 05/24/2005

Series 7 - General Securities Representative Examination

BC

Issued 06/01/1990

Series 6 - Investment Company Products/Variable Contracts Representative Examination

State Registrations

Active

Inactive

SRO Registrations

F

FINRA

Disclosures

There are no public disclosures for John Terrell Lady.
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