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Erica Serrano

Merrill Lynch, Pierce, Fenner & Smith Inc.

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About Erica Serrano

Erica Serrano is a financial advisor with over 5 years of experience in the industry. Erica is currently registered with Merrill Lynch, Pierce, Fenner & Smith Inc., where she has been employed since June 2019. Prior to joining Merrill Lynch, Erica worked at CHARLES SCHWAB & CO., INC. and USAA FINANCIAL ADVISORS, INC. She is a licensed investment advisor representative (IAR) and holds Series 7, 9, 10, 63, and 65 licenses. Erica specializes in working with individuals, families, and businesses to provide a range of financial services, including investment management, retirement planning, and estate planning. Erica holds a number of designations including Series 7, 9, 10, 63, and 65. Erica is committed to providing her clients with personalized advice and guidance to help them achieve their financial goals.

Firm Information

Erica Serrano is currently registered with Merrill Lynch, Pierce, Fenner & Smith Inc.. Merrill Lynch, Pierce, Fenner & Smith Inc., established in 1958, is a corporation headquartered in NEW YORK, NY. They offer a wide range of financial services, including portfolio management for individuals and businesses, pension consulting, and educational seminars. They are registered with the SEC and in all 50 states, with over 26,000 investment advisor representatives and registered representatives. Their services target high-net-worth individuals, corporations, pension and profit sharing plans, charitable organizations, and insurance companies. They manage assets exceeding $1 trillion, demonstrating their extensive experience in the financial industry.
Merrill Lynch, Pierce, Fenner & Smith Inc.

17802 W INTERSTATE 10

SAN ANTONIO, TX 78257

$1.27T

Assets Under Management

16,965

Total Clients

25,158

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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pension consulting services

Guidance on pension options to ensure a secure financial future.

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educational seminars & workshops

Seminars designed to boost your financial literacy and investment knowledge.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for businesses

Custom portfolio management strategies for businesses to achieve long-term growth.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

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performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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fixed fees

Set rates for specific services, regardless of time or assets managed.

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commissions

Earned based on transactions or products sold.

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percentage of assets

A percentage of the total value of assets under management is charged.

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Erica Serrano’s Registration & Firm History

TX

08/23/2019 - Present

Merrill Lynch, Pierce, Fenner & Smith Inc. (SAN ANTONIO TX)

TX

12/09/2016 - 04/29/2019

CHARLES SCHWAB & CO., INC. (El Paso TX)

TX

01/15/2014 - 07/07/2016

USAA FINANCIAL ADVISORS, INC. (SAN ANTONIO TX)

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Licenses & Designations

IA

Issued 8/22/2019

Series 65 - Uniform Investment Adviser Law Examination

BC

Issued 1/3/2014

Series 63 - Uniform Securities Agent State Law Examination

BC

Issued 3/20/2017

Series 10 - General Securities Sales Supervisor - General Module Examination

BC

Issued 2/10/2017

Series 9 - General Securities Sales Supervisor - Options Module Examination

BC

Issued 10/1/2018

SIE - Securities Industry Essentials Examination

BC

Issued 1/15/2014

Series 7 - General Securities Representative Examination

State Registrations

Active

Inactive

SRO Registrations

C

Cboe BYX Exchange, Inc.

C

Cboe BZX Exchange, Inc.

C

Cboe Exchange, Inc.

F

FINRA

I

Investors' Exchange LLC

N

Nasdaq Stock Market

N

New York Stock Exchange

Disclosures

There are no public disclosures for Erica Serrano.
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