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Deron Don Florey

Cetera Investment Advisers LLC

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About Deron Don Florey

Deron Don Florey is a financial advisor with Cetera Investment Advisers LLC. Deron has been in the financial industry since 1996. Deron holds several licenses and certifications, including Series 7, 63, 66, 9, 10, and SIE. Deron also has designations as a Certified Financial Planner. Deron provides financial planning, portfolio management for businesses and individuals, pension consulting, and selection of other advisors. Deron previously worked at Charles Schwab & Co., Inc. and American Express Financial Advisors Inc. Deron is licensed in Arizona, California, Texas, Utah, and Washington.

Firm Information

Deron Florey is currently registered with Cetera Investment Advisers LLC. Cetera Investment Advisers LLC is a large financial advisory firm with over 6,600 registered representatives and investment advisor representatives. Headquartered in Schaumburg, Illinois, Cetera provides a wide range of financial services, including financial planning, portfolio management, and pension consulting. The firm manages over $104 billion in assets and serves a diverse client base, including individuals, businesses, charitable organizations, and pension plans.
Cetera Investment Advisers LLC

1702 E HIGHLAND AVE

PHOENIX, AZ 85016

$104.47B

Assets Under Management

16,618

Total Clients

7,280

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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financial planning services

Comprehensive financial plans to help you achieve your personal and business goals.

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pension consulting services

Guidance on pension options to ensure a secure financial future.

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educational seminars & workshops

Seminars designed to boost your financial literacy and investment knowledge.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for businesses

Custom portfolio management strategies for businesses to achieve long-term growth.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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fixed fees

Set rates for specific services, regardless of time or assets managed.

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percentage of assets

A percentage of the total value of assets under management is charged.

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Deron Florey’s Registration & Firm History

AZ

05/02/2022 - Present

Cetera Investment Advisers LLC (PHOENIX AZ)

AZ

02/09/2009 - 05/11/2022

CHARLES SCHWAB & CO., INC. (Phoenix AZ)

AZ

01/28/1998 - 04/17/2006

CHARLES SCHWAB & CO., INC. (PHOENIX AZ)

TX

12/02/1992 - 05/13/1996

CHARLES SCHWAB & CO., INC. (WESTLAKE TX)

MN

07/31/1991 - 08/07/1992

AMERICAN EXPRESS FINANCIAL ADVISORS INC. (MINNEAPOLIS MN)

MN

07/31/1991 - 08/07/1992

IDS LIFE INSURANCE COMPANY (MINNEAPOLIS MN)

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Licenses & Designations

BOTH

Issued 2/13/2009

Series 66 - Uniform Combined State Law Examination

BC

Issued 8/15/1991

Series 63 - Uniform Securities Agent State Law Examination

BC

Issued 4/15/2013

Series 10 - General Securities Sales Supervisor - General Module Examination

BC

Issued 10/19/2012

Series 9 - General Securities Sales Supervisor - Options Module Examination

BC

Issued 7/11/1994

Series 8 - General Securities Sales Supervisor Examination (Options Module & General Module)

BC

Issued 10/1/2018

SIE - Securities Industry Essentials Examination

BC

Issued 2/5/2009

Series 7 - General Securities Representative Examination

State Registrations

Active

Inactive

SRO Registrations

F

FINRA

Disclosures

There are no public disclosures for Deron Don Florey.
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