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David Edward Willy

Principal Asset Management

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About David Edward Willy

David Edward Willy is a financial advisor with over 27 years of experience in the industry. David has a strong background in both investment advisory and brokerage services. David currently works for Principal Asset Management and is registered in California as an Investment Advisor Representative. Prior to joining Principal Asset Management, David was with BRECEK & YOUNG ADVISORS, INC. and E*TRADE SECURITIES LLC. David holds a Series 4, Series 7, Series 24, Series 63, Series 65 and Series 66 license. David offers a range of services to his clients, including portfolio management, financial planning, and asset allocation.

Firm Information

David Willy is currently registered with Principal Asset Management. Principal Asset Management is a large investment advisor based in Des Moines, Iowa, with over 700 investment advisory professionals. They manage over $377 billion in assets for a diverse client base, including individuals, businesses, institutions, and pooled investment vehicles. The firm offers a wide range of investment advisory services, including asset allocation, portfolio management, and spread lending management. They also provide educational seminars and select other advisors for their clients.
Principal Asset Management

801 GRAND AVE

DES MOINES, IA 50392-0001

$377.22B

Assets Under Management

98

Total Clients

119

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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educational seminars & workshops

Seminars designed to boost your financial literacy and investment knowledge.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for businesses

Custom portfolio management strategies for businesses to achieve long-term growth.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

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portfolio management for investment companies

Strategic management for diversified investment portfolios.

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spread lending management and advice; asset allocation services; providing model portfolios

Spread lending management and advice; asset allocation services; providing model portfolios

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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fixed fees

Set rates for specific services, regardless of time or assets managed.

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percentage of assets

A percentage of the total value of assets under management is charged.

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performance-based fees

Fees calculated based on the performance of your investments relative to a benchmark.

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other

Charge on a cost allocation basis to principal life

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David Willy’s Registration & Firm History

CA

02/14/2022 - Present

Principal Asset Management (Roseville CA)

CA

09/22/2006 - 07/01/2008

BRECEK & YOUNG ADVISORS, INC. (FOLSOM CA)

CA

05/06/1997 - 09/18/2006

E*TRADE SECURITIES LLC (RANCHO CORDOVA CA)

CA

04/28/1995 - 03/18/1997

QUEST CAPITAL STRATEGIES, INC. (LAGUNA HILLS CA)

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Licenses & Designations

BOTH

Issued 01/21/2022

Series 66 - Uniform Combined State Law Examination

IA

Issued 04/29/2002

Series 65 - Uniform Investment Adviser Law Examination

BC

Issued 04/25/1995

Series 63 - Uniform Securities Agent State Law Examination

BC

Issued 03/20/2000

Series 4 - Registered Options Principal Examination

BC

Issued 04/29/1999

Series 24 - General Securities Principal Examination

BC

Issued 10/01/2018

SIE - Securities Industry Essentials Examination

BC

Issued 04/27/1995

Series 7 - General Securities Representative Examination

State Registrations

Active

Inactive

SRO Registrations

F

FINRA

Disclosures

There are no public disclosures for David Edward Willy.
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