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Dana Jeanette Effertz

Merrill Lynch, Pierce, Fenner & Smith Inc.

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About Dana Jeanette Effertz

Dana Jeanette Effertz is a registered representative with Merrill Lynch, Pierce, Fenner & Smith Inc. in Wayzata, Minnesota. Dana has over 20 years of experience in the financial services industry. Dana is also registered with the state of Texas. Dana Jeanette Effertz has previously been employed by VALIC Financial Advisors, INC., COLUMBIA MANAGEMENT INVESTMENT DISTRIBUTORS, INC., RIVERSOURCE DISTRIBUTORS, INC., AMERIPRISE FINANCIAL SERVICES, INC., IDS LIFE INSURANCE COMPANY, and U.S. BANCORP PIPER JAFFRAY INC.

Firm Information

Dana Effertz is currently registered with Merrill Lynch, Pierce, Fenner & Smith Inc.. Merrill Lynch, Pierce, Fenner & Smith Inc., established in 1958, is a corporation headquartered in NEW YORK, NY. They offer a wide range of financial services, including portfolio management for individuals and businesses, pension consulting, and educational seminars. They are registered with the SEC and in all 50 states, with over 26,000 investment advisor representatives and registered representatives. Their services target high-net-worth individuals, corporations, pension and profit sharing plans, charitable organizations, and insurance companies. They manage assets exceeding $1 trillion, demonstrating their extensive experience in the financial industry.
Merrill Lynch, Pierce, Fenner & Smith Inc.

ONE BRYANT PARK

NEW YORK, NY 10036

$1.27T

Assets Under Management

16,965

Total Clients

25,158

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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pension consulting services

Guidance on pension options to ensure a secure financial future.

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educational seminars & workshops

Seminars designed to boost your financial literacy and investment knowledge.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for businesses

Custom portfolio management strategies for businesses to achieve long-term growth.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

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performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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fixed fees

Set rates for specific services, regardless of time or assets managed.

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commissions

Earned based on transactions or products sold.

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percentage of assets

A percentage of the total value of assets under management is charged.

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Dana Effertz’s Registration & Firm History

MN

02/03/2025 - Present

Merrill Lynch, Pierce, Fenner & Smith Inc. (WAYZATA MN)

MN

08/16/2010 - 01/10/2020

VALIC FINANCIAL ADVISORS, INC. (EDINA MN)

MN

01/02/2009 - 05/20/2010

COLUMBIA MANAGEMENT INVESTMENT DISTRIBUTORS, INC. (MINNEAPOLIS MN)

MN

01/01/2007 - 01/02/2009

RIVERSOURCE DISTRIBUTORS, INC. (MINNEAPOLIS MN)

MN

07/17/2003 - 01/01/2007

AMERIPRISE FINANCIAL SERVICES, INC. (MINNEAPOLIS MN)

MN

07/17/2003 - 07/03/2006

IDS LIFE INSURANCE COMPANY (MINNEAPOLIS MN)

MN

10/19/2000 - 11/18/2002

U.S. BANCORP PIPER JAFFRAY INC. (MINNEAPOLIS MN)

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Licenses & Designations

BOTH

Issued 12/28/2010

Series 66 - Uniform Combined State Law Examination

BC

Issued 12/28/2001

Series 63 - Uniform Securities Agent State Law Examination

BC

Issued 10/01/2018

SIE - Securities Industry Essentials Examination

BC

Issued 10/18/2000

Series 7 - General Securities Representative Examination

State Registrations

Active

Inactive

SRO Registrations

C

Cboe BYX Exchange, Inc.

C

Cboe BZX Exchange, Inc.

C

Cboe Exchange, Inc.

F

FINRA

I

Investors' Exchange LLC

N

Nasdaq Stock Market

N

New York Stock Exchange

Disclosures

There are no public disclosures for Dana Jeanette Effertz.
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