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Chris R. Counce

Cetera Investment Advisers LLC

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About Chris R. Counce

Chris R. Counce is a financial advisor with over 30 years of experience in the industry. Chris currently works for Cetera Investment Advisers LLC and has held past positions with VOYA FINANCIAL ADVISORS, INC., BBVA SECURITIES INC., BANCWEST INVESTMENT SERVICES, INC., INVEST FINANCIAL CORPORATION, WELLS FARGO INVESTMENTS, LLC, SUNAMERICA CAPITAL SERVICES, INC., MAGNA INVESTMENTS, DEAN WITTER REYNOLDS INC., PAINEWEBBER INCORPORATED and HIBBARD BROWN & CO., INC.. Chris is licensed in 20 states and holds several FINRA and state licenses. Chris is also a partner at Premier Financial Benefits. Chris has a strong background in helping individuals and families reach their financial goals.

Firm Information

Chris Counce is currently registered with Cetera Investment Advisers LLC. Cetera Investment Advisers LLC is a large financial advisory firm with over 6,600 registered representatives and investment advisor representatives. Headquartered in Schaumburg, Illinois, Cetera provides a wide range of financial services, including financial planning, portfolio management, and pension consulting. The firm manages over $104 billion in assets and serves a diverse client base, including individuals, businesses, charitable organizations, and pension plans.
Cetera Investment Advisers LLC

165 S WADSWORTH BLVD

LAKEWOOD, CO 80226

$104.47B

Assets Under Management

16,618

Total Clients

7,280

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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financial planning services

Comprehensive financial plans to help you achieve your personal and business goals.

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pension consulting services

Guidance on pension options to ensure a secure financial future.

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educational seminars & workshops

Seminars designed to boost your financial literacy and investment knowledge.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for businesses

Custom portfolio management strategies for businesses to achieve long-term growth.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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fixed fees

Set rates for specific services, regardless of time or assets managed.

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percentage of assets

A percentage of the total value of assets under management is charged.

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Chris Counce’s Registration & Firm History

CO

06/29/2023 - Present

Cetera Investment Advisers LLC (LAKEWOOD CO)

CO

05/07/2015 - 06/09/2021

VOYA FINANCIAL ADVISORS, INC. (LAKEWOOD CO)

NM

02/20/2015 - 04/06/2015

BBVA SECURITIES INC. (ALBUQUERQUE NM)

CA

08/12/2006 - 01/21/2015

BANCWEST INVESTMENT SERVICES, INC. (LOS ANGELES CA)

CO

07/10/2003 - 08/12/2006

INVEST FINANCIAL CORPORATION (DENVER CO)

CA

01/03/2002 - 07/10/2003

WELLS FARGO INVESTMENTS, LLC (SAN FRANCISCO CA)

NJ

01/20/2000 - 12/21/2001

SUNAMERICA CAPITAL SERVICES, INC. (JERSEY CITY NJ)

MO

04/04/1997 - 10/15/1999

MAGNA INVESTMENTS (ST. LOUIS MO)

NY

06/22/1993 - 04/08/1997

DEAN WITTER REYNOLDS INC. (PURCHASE NY)

NJ

11/16/1992 - 04/01/1993

PAINEWEBBER INCORPORATED (WEEHAWKEN NJ)

NY

06/08/1992 - 09/17/1992

HIBBARD BROWN & CO., INC. (NEW YORK NY)

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Licenses & Designations

BOTH

Issued 4/10/2003

Series 66 - Uniform Combined State Law Examination

BC

Issued 6/12/1992

Series 63 - Uniform Securities Agent State Law Examination

BC

Issued 6/28/2007

Series 53 - Municipal Securities Principal Examination

BC

Issued 12/18/2003

Series 24 - General Securities Principal Examination

BC

Issued 1/2/2023

Series 52TO - Municipal Securities Representative Examination

BC

Issued 10/1/2018

SIE - Securities Industry Essentials Examination

BC

Issued 6/5/1992

Series 7 - General Securities Representative Examination

State Registrations

Active

Inactive

SRO Registrations

F

FINRA

Disclosures

There are no public disclosures for Chris R. Counce.
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