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Bruce Eric Lord

Morgan Stanley

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About Bruce Eric Lord

Bruce Eric Lord is a financial advisor with over 30 years of experience in the industry. Bruce is a registered representative of Morgan Stanley and is licensed to provide investment advice in multiple states. Bruce previously held positions at Citigroup Global Markets Inc., First Union Securities, Inc., First Union Brokerage Services, Inc., Lincoln Financial Advisors Corporation, The Lincoln National Life Insurance Company, Marketing One Securities, Inc., and Planco Financial Services, Inc. Bruce is a graduate of the University of California, Berkeley and holds a Series 6, 7, 10, 24, 31, 63, and 65 license. Bruce is a board member of the Springfield School District and an executor for an estate. Bruce provides asset allocation advice, financial planning, pension consulting, and portfolio management services to individuals, businesses, and investment companies.

Firm Information

Bruce Lord is currently registered with Morgan Stanley. Morgan Stanley is a Limited Liability Company based in PURCHASE, NY, formed in 2009. They offer a wide range of advisory services, including financial planning, pension consulting, educational seminars, and selection of other advisors. Their client base includes individuals, high-net-worth individuals, investment clubs, corporations, insurance companies, investment companies, charitable organizations, pension and profit-sharing plans, and state or municipal government entities. Morgan Stanley manages approximately $10 billion to $50 billion in assets. Their website addresses are HTTP://WWW.MORGANSTANLEYCLIENTSERV.COM and HTTP://WWW.MORGANSTANLEY.COM.
Morgan Stanley

2000 WESTCHESTER AVENUE

PURCHASE, NY 10577-2530

$1.40T

Assets Under Management

335,385

Total Clients

23,624

Total Financial Advisors

Services Offered

Advisors offer a broad range of advisory services designed to meet the unique needs of individuals, businesses, and investment companies. These services provide professional guidance and personalized strategies to help clients achieve their financial goals.

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financial planning services

Comprehensive financial plans to help you achieve your personal and business goals.

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pension consulting services

Guidance on pension options to ensure a secure financial future.

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educational seminars & workshops

Seminars designed to boost your financial literacy and investment knowledge.

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selection of other advisors

Helps you choose top advisors aligned with your financial goals.

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portfolio management for businesses

Custom portfolio management strategies for businesses to achieve long-term growth.

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portfolio management for individuals

Personalized portfolio management to meet individual financial objectives.

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portfolio management for investment companies

Strategic management for diversified investment portfolios.

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asset allocation advice

Asset allocation advice

Fee Structure

Advisors may be compensated through a variety of fee structures, offering flexibility and transparency. This allows clients to choose the arrangement that best aligns with their financial objectives.

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fixed fees

Set rates for specific services, regardless of time or assets managed.

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commissions

Earned based on transactions or products sold.

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percentage of assets

A percentage of the total value of assets under management is charged.

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performance-based fees

Fees calculated based on the performance of your investments relative to a benchmark.

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other

See schedule d miscellaneous

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Bruce Lord’s Registration & Firm History

PA

10/06/2015 - Present

Morgan Stanley (Newtown Square PA)

PA

04/02/2001 - 06/01/2009

CITIGROUP GLOBAL MARKETS INC. (MEDIA PA)

MO

10/01/2000 - 04/03/2001

FIRST UNION SECURITIES, INC. (ST. LOUIS MO)

NC

01/06/1996 - 10/01/2000

FIRST UNION BROKERAGE SERVICES, INC. (CHARLOTTE NC)

IN

03/10/1995 - 12/20/1995

LINCOLN FINANCIAL ADVISORS CORPORATION (FORT WAYNE IN)

IN

03/10/1995 - 12/20/1995

THE LINCOLN NATIONAL LIFE INSURANCE COMPANY (FORT WAYNE IN)

OR

04/19/1991 - 01/13/1995

MARKETING ONE SECURITIES, INC. (PORTLAND OR)

CT

06/18/1987 - 07/29/1989

PLANCO FINANCIAL SERVICES, INC. (HARTFORD CT)

NA

01/23/1987 - 04/14/1987

THE GREAT-WEST LIFE ASSURANCE COMPANY

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Licenses & Designations

IA

Issued 10/03/1997

Series 65 - Uniform Investment Adviser Law Examination

BC

Issued 12/11/1987

Series 63 - Uniform Securities Agent State Law Examination

BC

Issued 01/02/2023

Series 10 - General Securities Sales Supervisor - General Module Examination

BC

Issued 05/04/1994

Series 24 - General Securities Principal Examination

BC

Issued 10/01/2018

SIE - Securities Industry Essentials Examination

BC

Issued 06/20/2003

Series 31 - Futures Managed Funds Examination

BC

Issued 04/16/1988

Series 7 - General Securities Representative Examination

BC

Issued 01/22/1987

Series 6 - Investment Company Products/Variable Contracts Representative Examination

State Registrations

Active

Inactive

SRO Registrations

F

FINRA

N

NYSE American LLC

N

Nasdaq Stock Market

N

New York Stock Exchange

Disclosures

There is public disclosure for Bruce Eric Lord. Review regulatory record here.
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